SURVEY Marketing Consulting GmbH & Co. KG
The company participates with its Business Division Material ConneXion Cologne.
Material ConneXion (MCC), founded in 1997, is the leading global platform for material solutions and innovations. Built on the belief that Every Idea has a Material Solution™, the company is the trusted advisor for Fortune 500's, smaller forward-thinking companies, and government agencies seeking a creative or competitive edge through strategic material selections. With offices in New York, Bangkok, Beijing, Cologne, Daegu, Istanbul, Milan, Seoul, Shanghai, Skövde and Tokyo (10/2013), MCC is an internationally renowned material consultancy in the fields of product development and open innovation. MCC presides over a unique, manufacturer-independent, physically experiential library with over 7,000 innovative materials. Equally part of MCC's portfolio is the planning and execution of client-customized materials researches, (product launch) events, innovation workshop, focus groups and exhibitions. MCC offers a variety of material- and technology-dedicated services. MCC uses its materials intelligence to help companies innovate. With a wide spectrum of material expertise and access to global material sources, MCC experts identify today's material solutions and provide insight into tomorrow's opportunities.
Role in SkyCoat
MCC will participate to the project dissemination and in particular will organize a VIP-Expert-Workshop on the topic "Commercialization of a new material / Challenges in reaching market readiness" to evaluate the results of development with a large number of practitioners and/or potential multipliers who are important stakeholders in providing input on the commercialization of the product/material. The target group will consist in renowned architects and planners, building services & technology consultancies, lighting planners, designers. MCC will also organize one exhibition and design-oriented staging of the material in MCC's showroom, as well as promotion for the event.
Material ConneXion Cologne
Lichtstrasse 43g - D-50825 COLOGNE (Germany)
Tel.: +49 221 99222823